Clay

About The Clay meme is an inside joke on the Yukimitsu Discord server which refers to the act of consuming clay.

Origins The Clay meme originates in the Tabi to Gohan to Shuumatsu Sekai manga. It features a food similar in texture to clay that is fortified with nutrients and flavored to taste like regular foods, such as curry or bolognese. The confusion that this supposed "food" caused, particularly between translator Nyarumi Yukimitsu and proofreader BasdSkarm, spawned the beginning of the meme.

The specific reference to Clay in the manga.

Spread The first use of the meme publicly on a wide scale was on April 10th, 2020 when the owner of the server and chief translator, Nyarumi Yukimitsu, posted the then latest chapter of Tabi to Gohan to Shuumatsu Sekai that was scanlated. She said, quote: "Also if you like clay you will be destroyed", thus initiating Nyarumi's clear and obvious distate for the meme. It was then popularised and used often by server staff member BasdSkarm, and later the typesetter for Fusoroi no Renri, Tori, who made a number of memes using the manga's format and drawings and inserting vague and often nonsensical references to clay. By mid-April 2020 the meme had reached its height and was frequently used and brought up until the beginning of May 2020. At this point the frequency of Fusoroi no Renri updates caused an increase in new members to the server and the clay meme became very popular with these new members and was also often questioned by them.

Dark Period The Clay meme reached a dark period between early and mid May 2020. Several perpetrators, who will remain unnamed for the sake of privacy, began to create various sexual and nsfw memes which incorporated the Clay meme. These types of memes were swiftly and decisively banned, due to the discomfort it caused in many of the members because of what used to be a fairly tame and innocent, if somewhat excessive, meme. There was a brief period of ban threats for members who did not follow the rule, but by May 13th, 2020 these had calmed down and the meme returned to it's original state.

Examples